20% Off & Free Delivery for orders over £40 With Code WILDWEST20


'Win 2 VIP Boardmasters Tickets plus Wild West Goodie Bag’ Competition Competition T&C's

Terms & Conditions

‘Win 2 VIP Boardmasters Tickets plus Wild West Goodie Bag’ Competition

The Wild West ‘Win 2 VIP Boardmasters Tickets’ Competition (“the Competition”) will officially launch on Instagram at 08:00 hours on Friday 5th July and will officially close on Sunday, 7th July at 23:59 hours.

Entry is via Wild West Instagram only. No purchase is necessary. To be in with a chance of winning the Competition prize, entrants must:

  1. Like the Competition post;
  2. Tag a friend in the Competition post comments;
  3. Follow @wildwestjerky and @boardmasters

Any comments that are offensive, inappropriate, or unlawful will be automatically disqualified and hidden from public view.

There will be 1 winner drawn at random from all the entries submitted on Wild West Instagram during the Competition period. Only one entry per person will be accepted. Multiple or third-party entries will not be accepted. Entrants found to be using multiple Instagram accounts to enter the Competition will be ineligible.

Entries received through the Instagram private message system will not be considered as valid.

Each winner will be contacted via an Instagram direct message by 17:00 hours on Monday 8th July to inform them that they have won a prize.

The winner will receive the following prize:

2 VIP tickets to Boardmasters Festival plus a Wild West Festival Goodie bags.

The tickets will include:

  • VIP Weekend Camping (Wednesday Entry – Monday)
  • Fast track entry to Campsites & Arena
  • Pitch up in our VIP Campsite or view our boutique accommodation options.
  • Chill-out tent
  • VIP bar
  • Flushing toilets
  • Showers
  • 24-hour reception desk
  • Complimentary parking pass
  • Experience the VIP area in the Main Arena – complete with a VIP bar, DJs, flushing toilets, food options & sea views

The tickets will be sent through by Friday 19th July. Then the Wild West Goodie Bag will be will be dispatched by Wild West via post (a signature may be required on delivery) and will arrive on or before 31st July.

If any element of the prize is unavailable, we reserve the right to substitute it with a similar product of equal or greater value.

The prize is not for resale nor is it redeemable in whole or in part for cash and nor is it refundable.

The Competition is open to all residents of the United Kingdom aged 18 or over (proof of ID may be necessary), excluding employees of Wild West, their families, agents, or anyone else connected with the company.

Wild West’s decision is final, binding and represents Wild West’s decision on all matters related to the Wild West ‘Win 2 VIP Boardmasters Tickets’ Competition on Instagram. No correspondence can be entered into.

Each winner will be contacted in accordance with clause 6 above and asked to message Wild West direct providing their full name, postal address, email address, contact telephone number. If a winner does not respond with their details within 2 working days, then their prize will be forfeited, and an alternative winner will be drawn at random from the remaining entries. The postal address supplied must be the delivery address.

Adverse weather conditions, strike action, seasonal peaks or disruption to postal services and public holidays may affect delivery dates. Wild West accepts no responsibility for this.

Junk filters and IT difficulties may affect email delivery. Wild West accepts no responsibility for this.

All entries become the property of Wild West. Wild West reserves the right to withdraw this promotion, terminate the promotion or declare void any entry in the event of actual fraud in its sole opinion.

The winners may be asked to take part in publicity accompanying or resulting from this promotion.

Wild West reserves the right to hold void, suspend or cancel the promotion at any time where it is reasonable to do so.

Wild West accepts no responsibility for entries that are incomplete, damaged, defaced, or not received for any reason or are a duplicate of a previous entry.

This promotion is in no way sponsored, endorsed, or administered by, or associated with Instagram. You are providing your information to Wild West and not to Instagram.

Details of winner(s) surnames and county will be available for one month after the close of the Competition by writing to Wild West ‘Win 2 VIP Boardmasters Tickets’ Competition, New World Foods (Europe) Limited, 38 Barnard Road, Bowthorpe, Norwich, Norfolk NR8 6TJ. Winner(s) of the Competition have the right to object to the publication of their surname when contacting Wild West to accept the prize in accordance with the provisions of these terms and conditions. In such circumstances, only the county of the winner(s) will be available on request. For the avoidance of doubt, Wild West is still obliged to provide the winner(s) full name(s), county, and details of the winning entry to the Advertising Standards Agency (ASA) if requested by the ASA.

By entering the competition, all entrants will be deemed to have accepted and be bound by the rules and consent to the transfer of their personal data to Wild West for the purposes of the administration of this promotion and for any other purposes to which the entrant has consented. All entry instructions form part of the rules. Wild West reserves the right to verify all entries and winners and refuse further participation in the promotion and disqualify the participant where there are reasonable grounds to believe there has been a breach of these terms and conditions or any instructions forming part of this competition’s entry requirements or otherwise where a participant has gained unfair advantage in participating in the promotion.

These terms and conditions and any issues or disputes which may arise out of or in connection with these terms and conditions (whether such disputes or issues are contractual or non-contractual in nature, such as claims in tort, for breach of statute or regulation or otherwise) shall be governed by and construed in accordance with English law. Entrants hereby irrevocably submit to the exclusive jurisdiction of the English courts to settle any such dispute or issues.

Promoter: New World Foods (Europe) Limited trading as Wild West, 38 Barnard Road, Bowthorpe, Norwich, Norfolk, NR8 6TJ Terms and conditions of this promotion are correct as of Wednesday 3rd July 2024.

New World Foods (Europe) Limited’s Privacy Notice


The Competition is promoted by New World Foods (Europe) Limited which is part of a group of companies who trade under the name Valeo Snackfoods (“NWF”, “we,” “us,” or “our”).  At NWF, we are committed to protecting your privacy in accordance with this Privacy Notice (“this Notice”) and in compliance with the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and any other applicable data protection law or regulation (“Data Protection Law”).  We take the issue of security of your personal information very seriously.


This Notice together with the Competition Terms & Conditions explains when and why we collect personal information about people who enter the Competition, how we use it, the conditions under which we may disclose it to others and how we keep it secure.  Personal information is any information about you from which you can be identified (such as your name or your email address).

Our details

We are New World Foods (Europe) Limited (company number 07843083) a manufacturer of meat snacks in the UK. Our registered office address is at 38 Barnard Road, Bowthorpe, Norwich, Norfolk NR5 9JP, UK.  We are the data controller for the purposes of Data Protection Laws, in respect of your personal information collected and used through you entering the Competition.  We dictate the purpose for which your personal information is used and how we use your personal information.  See “Questions or complaints” section below for more information on how to contact us.  

As described in the section below entitled “How is your personal information shared?”, we may share your personal information with other organisations, such as other entities in the NWF Family, that may receive and process your personal information as a controller in their own right.  

What personal information do we gather from you and how is it collected?

We gather personal information from you such as your first/last name that you provide voluntarily when you enter the Competition. If proof of identity is required, we may also request a copy of your passport or drivers licence. The postal address, email address and telephone number of all winning entrants may also be requested for the purposes of the administration of this promotion and  to send out the Competition prize. The personal information of Competition entrants provided to us may also be gathered for any other purpose for which an entrant has consented.    


If you provide us with personal information about another person e.g. their name, photograph or any other personal information that could identify them, you must ensure that before you provide us with their personal information, you have their agreement to do so and that they are aware of the ways in which we use personal information as set out in this Notice.

How is your personal information used and on what legal bases?

Our main aim in gathering your personal information is to provide you with a customised service. In particular, your personal information may be used by us, our employees and service providers and disclosed to third parties for the following purposes. For each of these purposes, we have set out the legal basis on which we use your personal information.  



Legal Basis

To provide you with the services we offer (including any promotions or competitions).

This is in our legitimate interest (i.e., the provision of the services to you), and depending on the circumstances, to perform a contract between you and us.

To communicate with you and other individuals and to carry out your requests and respond to your communications.

This is in our legitimate interest (i.e., the provision and support of social media pages).

To carry out our obligations arising from any contracts entered into between you and us.

This is to perform a contract between you and us.

To comply with any legal or regulatory obligations 

This is in our legitimate interests (i.e., protection of our business, employees and customers) and for compliance with legal obligations to which we are subject.

We may also use aggregate personal information and statistics for the purposes of monitoring our social media pages in order to help us develop the pages and our services. These statistics will not include any data that can be used to identify any individual.

How is your personal information shared?

We do not share personal information with third parties unless certain safeguards and contractual arrangements are in place.  We may share personal information within the NWF Family and certain selected companies.  By “NWF Family”, we mean the companies within the same group as NWF. The NWF Family will process your personal information in accordance with this Notice and all applicable Data Protection Legislation.

The selected companies are those that provide technical assistance and support and perform other functions to support our marketing activities or a promotional partner who may be supplying an element of the Competition prize. Our third-party service providers include our IT service providers and marketing agencies.  In some cases, third party providers will be acting as a data controller of your information and in such circumstances we advise you to read their Privacy Notice.  If any of our third-party service providers shares your information with us, we will use it in accordance with this Notice.

All selected companies may have access to personal information if needed to perform such functions, but will only be permitted by us to use such personal information for the purpose of performing that function (which may include one to which you have expressly given your consent) and not for any other purpose.

We may transfer your personal information to a third party as part of a sale of some or all of our business and assets or as part of any business restructuring or reorganisation, or if we are under a duty to disclose or share your personal information in order to comply with any legal obligation or to enforce or apply our terms of use or to protect the rights, property or safety of our competition entrants. However, we will take steps with the aim of ensuring that your privacy rights continue to be protected.

We reserve the right to use or disclose any personal information as needed to satisfy any law, regulation or legal request, to fulfil your requests, or to cooperate in any law enforcement or regulatory investigation. Save for this, we do not sell, rent, transfer or disclose personal information we have collected from you to third parties outside the NWF Family.

Transferring your information outside of the UK

Whilst we do not anticipate transferring your personal data outside of the UK, due to the global nature of our business, as part of the services offered to you through our competitions, the information which you provide to us may be transferred to countries outside the UK (such a country is called a “third country”).  Data Protection Law imposes restrictions on the transfer of personal information outside of the UK but such transfers can be made if the country to which we may transfer the data has an adequate level of protection for your rights, there are appropriate safeguards or a contract is in place allowing the transfer to take place or the transfer is necessary for reasons set out in the Data Protection Laws.


Some countries may not have similar data protection laws to the UK. If we transfer your information outside of the UK in this way, we will take reasonable steps and implement measures to ensure that appropriate security safeguards are taken with the aim of ensuring that your privacy rights continue to be protected as outlined in this Notice and in accordance with the Data Protection Law. These measures generally include either transferring personal information to countries that have been deemed to provide an adequate level of protection for personal information by the UK or from September 2022, transferring personal information to a country where the recipient has agreed to the UK’s International Data Transfer Agreement or the International Data Transfer Addendum to the European Commission’s new Standard Contractual Clauses and any other appropriate safeguards.  In addition, a Data Transfer Risk Assessment (“TRA”) or Data Protection Impact Assessment incorporating a TRA may be carried out.   


Data breach

We may be required to notify the applicable regulator (and in certain instances you) of a personal data breach which we will do as appropriate.  


Our social media pages are designed and intended for use by people aged 18 and over.  You must be 18 in order to “Like” our pages.  Please do not attempt to do so if you are under 18.  Although we are not responsible for determining the age of our user, we reserve the right to check an individual’s age and deny access to any of our competitions, prizes, samples or other content to anyone under 18.  We will delete any personal information which has been inadvertently collected from anyone under 18 as soon as possible after we are aware of it. 

Protection of your personal information and retention

We keep your personal information confidential.  We use appropriate technical, physical, legal and organisational measures, which comply with Data Protection Laws to keep personal information secure.  For example, all outgoing and incoming email is scanned for viruses.

We will retain your personal information for as long as is necessary for purposes for which it was collected. The precise period will depend on the reason why it was collected; for competitions it will be retained until the competition has been administered (unless you have consented otherwise) or as long as the law requires whichever is the later.  Once the retention period for each situation has expired, we will take all reasonable steps to destroy or erase from our systems all personal data that we no longer require in accordance with all our applicable record retention schedules and policies.

Your rights

You have certain rights with respect to your personal information. The rights may only apply in certain circumstances and are subject to certain exemptions. Please see the table below for a summary of your rights. You can exercise those rights using the contact details below.  

Summary of your rights

Right of access to your personal information

You have the right to receive a copy of your personal information that we hold about you, subject to certain exemptions.  

Right to rectify your personal information

You have the right to ask us to correct your personal information that we hold where it is incorrect or incomplete.

Right to erasure of your personal information: 

You have the right to ask that your personal information be deleted in certain circumstances.  For example (i) where your personal information is no longer necessary in relation to the purposes for which it was collected or otherwise used; (ii) if you withdraw your consent and there is no other legal ground for which we rely on for the continued use of your personal information; (iii) if you object to the use of your personal information (as set out below); (iv) if we have used your personal information unlawfully; or (v) if your personal information needs to be erased to comply with a legal obligation.

Right to restrict the use of your personal information

You have the right to suspend our use of your personal information in certain circumstances.  For example (i) where you think your personal information is inaccurate and only for such period to enable us to verify the accuracy of your personal information; (ii) the use of your personal information is unlawful and you oppose the erasure of your personal information and request that it is suspended instead; (iii) we no longer need your personal information, but your personal information is required by you for the establishment, exercise or defence of legal claims; or (iv) you have objected to the use of your personal information and we are verifying whether our grounds for the use of your personal information override your objection.

Right to object to the use of your personal information

You have the right to object to the use of your personal information in certain circumstances. For example (i) where you have grounds relating to your particular situation and we use your personal information for our legitimate interests (or those of a third party); and (ii) if you object to the use of your personal information for direct marketing purposes.

Right to data portability

You have the right to obtain your personal information in a structured, commonly used and machine-readable format and for it to be transferred to another organisation, where it is technically feasible. The right only applies where the use of your personal information is based on your consent or for the performance of a contract, and when the use of your personal information is carried out by automated (i.e. electronic) means.

Right to withdraw consent

You have the right to withdraw your consent at any time where we rely on consent to use your personal information.

Right to complain to the relevant data protection authority

You have the right to complain to the relevant UK data protection authority where you think we have not used your personal information in accordance with Data Protection Law.  Please see the Questions or Complaints section below for contact details of the Information Commissioner’s Office (“ICO”).

Changes to our privacy Notice

We keep this Notice under regular review and reserve the right to make changes at any time to take account of changes in our business, legal requirements, and the manner in which we process personal information. Any changes we make to this Notice will be posted on our social media pages.  The updated Notice will take effect as soon as it has been updated or otherwise communicated to you. This Notice was last updated in May 2023.


Questions or complaints: 

If you have any questions, concerns, comments or complaints about this Notice and/or our collection or use of personal information, or if you wish us to stop processing your personal information for any particular purpose or purposes, then please contact us via privacy@valeosnackfoods.com or 01603 744788. 

You can also contact the ICO on helpline telephone number 0303 123 1113 or to call in Welsh 0330 414 6421; live chat via the ICO’s website at www.ico.org.uk (the helpline and live chat options are available Monday to Friday 9 a.m. to 5 p.m. (excluding bank holidays) ; post: Wycliffe House, Water Lane, Winslow, Cheshire SK9 5AF; or any other means of contact detailed on the ICO’s website (address above). Our ICO number is ZA668271.